Coordination Zero OSby Audra Carpenter
Home/ Playbooks/ Content Studio/ Podcast/ Asset Creation & Distribution
Podcast Playbook 03 of 03

Asset Creation & Distribution

Build the workflow that turns an approved episode into the supporting assets you actually need. Nothing is default. The user chooses the platform, angle, purpose, and recipient before generating content.

Podcast workflow: Part 3 Build after production Uses YouTube, social, tasks, and comments tables
00
Overview Distribution starts with a choice, not a template dump.

A finished episode can become a YouTube package, a LinkedIn post, a community-building email, a guest share kit, a sponsor recap, a blog post, a clip caption, or a task list. It should not automatically become all of those things every time.

This playbook teaches members to build a selection layer. The system asks what asset they want, what platform it is for, what angle it should take, and whether it is for the audience, the guest, the sponsor, or the internal team.

The goal is to turn one approved episode into a clean distribution package without burying the team in unused drafts.

What this stage owns

Asset creation and distribution owns the publishing package. YouTube details, social drafts, publishing tasks, comments, guest courtesy assets, and sponsor-friendly copy live here.

What this stage does not own

Short clips are not created here. Playbook 02 creates and approves the clip files. This stage decides where those finished clips go and what copy supports them.

Input

Approved episode, transcript, YouTube-ready file, final clips, quotes, CTA, and sponsor notes.

Choice

Select platform, asset type, purpose, angle, audience, and recipient.

Draft

Generate only the assets needed, then review and edit them.

Send

Publish, schedule, assign, or send a courtesy kit to the guest or sponsor.

01
Source Record Start from the approved episode, not a blank prompt.

If you already have a YouTube or episode table, use that as the asset source. The fields below match what is already available in the current YouTube workflow and can feed the rest of the distribution process.

Existing YouTube asset fields
TitleRequired

Working or final episode title. This can feed YouTube, emails, social posts, and guest-share copy.

Transcript / Transcript URLRequired

The source material for descriptions, chapters, key takeaways, quotes, captions, and platform-specific drafts.

Content Goal / Angle / StyleRequired

The system should know why the asset exists before writing anything. A LinkedIn authority post and a community-building email should not sound the same.

Description / Key PointsAI-assisted

Generated summary material that can become the base for longer publishing assets.

Internal SummaryAI-assisted

Short internal recap for the team, useful when assigning tasks or explaining why an asset matters.

Status / Publish DateRequired

Keep the record from floating forever as a draft. Use status and publish date to move assets toward done.

Build note

The current schema already supports YouTube outputs, social posts, tasks, and comments. Email, image requests, and guest/sponsor delivery can be added as a later table or handled as tasks until that layer is built.

03
YouTube Package Build the long-form publishing package.

The YouTube table already has the fields needed for a strong publishing package. The playbook should teach members to generate and review these fields from the approved episode and transcript.

Existing YouTube output fields
DescriptionAI-assisted

Episode description with clear context, guest or sponsor mention when relevant, resources, and CTA.

ChaptersAI-assisted

Timestamped chapter list generated from the transcript and final media.

Title IdeasAI-assisted

Stored in title, key points, or source notes depending on your build. Teach users to request different title angles instead of one generic title.

Thumbnail TitlesAI-assisted

Short headline options for YouTube thumbnail design.

First CommentAI-assisted

Pinned comment that invites engagement, points to a resource, or highlights a CTA.

Key Takeaways / Pull QuoteAI-assisted

Takeaways already exist. Pull quotes can live in source notes until a dedicated quote field or share kit table is added.

Tags / Resources / CTAAI-assisted

Tags are built in. Mentioned resources and CTA can live inside description, source notes, or comments until separate fields are added.

04
Social & Supporting Assets Create one social record for each chosen platform asset.

The social_posts table already supports platform, post type, style, final content, scripts for Reels, image notes, status, publish dates, and parent links back to YouTube or podcast content.

Use one social post record per selected asset. If the user wants LinkedIn from a contrarian angle and an email for community building, those should be two separate assets with different instructions.

Not default

A finished episode does not automatically need LinkedIn, Instagram, TikTok, Facebook, and email. The system should generate only what the user asks for.

Existing social post fields
Parent ContentRequired

Use parent_content_type, youtube_id, podcast_id, or another parent field so every social draft links back to the episode.

Social ChannelRequired

LinkedIn, Instagram, TikTok, Facebook, X, YouTube Short, newsletter, community, or another selected destination.

Post Type / StyleRequired

Use this for the requested format and angle: community-building, teaching, story, authority, contrarian, recap, clip support, or sponsor-friendly.

Final ContentAI-assisted

The actual post, caption, or email-style draft after review.

Script for ReelsAI-assisted

Use when distributing a finished short clip and the post needs a voiceover, intro, or scripted caption support.

Image Description / Aspect RatioRecommended

Use for thumbnail, carousel, quote graphic, or platform-specific visual requests.

Status / Publish DateRequired

Draft, approved, scheduled, published, or sent. Keep distribution visible.

05
Guest & Sponsor Share Kit Send courtesy assets, not approval requests.

The guest or sponsor does not need to approve the episode here. This is a courtesy delivery workflow: give them the best quotes, links, clips, and platform-specific copy they can use to promote the episode.

Share kit fields to add or track as tasks for now
Episode LinksRequired

YouTube link, podcast link, blog link, or any published URL they can share.

Best QuotesAI-assisted

3 to 7 strong quotes from the guest, sponsor, or host that are easy to reuse.

Platform CopyAI-assisted

Optional copy for LinkedIn, Instagram, email, newsletter, or community based on where they are active.

Clip LinksRequired

Finished clips from Playbook 02 that the guest or sponsor is allowed to share.

Sponsor MessageIf applicable

Sponsor-approved message, CTA, promo code, or landing page link.

Delivery StatusComing soon

Until there is a dedicated delivery table, create a task called "Send guest/sponsor share kit" and attach the copy in task details or comments.

Simple email shape

Send: "Your episode is live. Here are the links, best quotes, clips, and platform-specific captions you can use if you want to share it." Keep it helpful, not demanding.

06
Tasks & Comments Turn assets into work your team can finish.

Distribution breaks when assets are generated but no one knows who is publishing, reviewing, designing, or sending them. Use tasks for ownership and comments for discussion.

This is also where "coming soon" assets can live until dedicated tables exist. An image request or guest delivery can be a task before it becomes its own module.

Existing tables

The tasks table already supports status, priority, task details, deadline, parent ID, parent type, assignee, and workspace. Comments already support content type and content ID.

Task NameRequired

Publish YouTube episode, schedule LinkedIn post, create thumbnail, send guest kit, or upload short clip.

Parent Type / Parent IDRequired

Connect the task back to the YouTube video, social post, podcast episode, or guest delivery record.

Assignee / DeadlineRequired

Make the next action owned by a person and a date.

Task DetailsRecommended

Store the asset instructions, final copy, links, and notes.

CommentsRecommended

Use comments for review notes, approval notes, guest kit edits, and internal discussion.

07
Asset Prompts Generate assets from the selected purpose.

These prompts should run after the user selects the asset type, platform, angle, and recipient. All prompts stay collapsed by default.

Prompt 01
Asset selector
Create a supporting asset from this approved podcast episode.

Episode title: [TITLE]
Transcript or summary: [TRANSCRIPT OR SUMMARY]
Final episode link: [LINK]
Selected platform: [PLATFORM]
Selected asset type: [ASSET TYPE]
Selected purpose: [PURPOSE]
Selected angle: [ANGLE]
Recipient: [AUDIENCE, GUEST, SPONSOR, PARTNER, OR INTERNAL]
Brand voice or style notes: [STYLE NOTES]
CTA or resource links: [CTA OR LINKS]

Create only the requested asset. Do not create a full distribution campaign unless asked.

Return:
- Final draft
- Suggested status
- Any image or clip notes
- Any task that should be created
- Any uncertainty that needs review before publishing
Prompt 02
YouTube package
Create a YouTube publishing package from this approved episode.

Episode title: [TITLE]
Transcript: [TRANSCRIPT]
Guest, sponsor, or CTA notes: [NOTES]
Resources mentioned: [RESOURCES]
Audience: [AUDIENCE]
Angle to emphasize: [ANGLE]

Return:
- 10 title ideas in different angles
- YouTube description
- Chapter timestamps
- First comment
- Key takeaways
- Thumbnail title options
- Tags
- Pull quotes
- Internal summary

Keep the package useful and specific to this episode. Avoid generic creator language.
Prompt 03
Guest or sponsor share kit
Create a courtesy share kit for this podcast guest, sponsor, or partner.

Episode title: [TITLE]
Published links: [LINKS]
Guest or sponsor name: [NAME]
Best transcript moments or quotes: [QUOTES OR TRANSCRIPT]
Approved clip links: [CLIP LINKS]
Platforms they may use: [PLATFORMS]
Sponsor message or required links: [SPONSOR DETAILS]

Return:
- Friendly email letting them know the episode is live
- Best quotes they can reuse
- Platform-specific captions they can copy
- Suggested post copy for each selected platform
- Clip/link list
- Any sponsor-specific wording or link notes

Do not ask them for approval. This is a helpful courtesy package.
Prompt 04
Distribution tasks
Create the distribution tasks for these selected podcast assets.

Episode: [EPISODE]
Selected assets: [ASSET LIST]
Publish dates or deadlines: [DATES]
Team members: [TEAM]
Required links or files: [LINKS]

Return one task per action with:
- Task name
- Parent content type
- Owner
- Deadline
- Priority
- Task details
- Done criteria

Only create tasks for the assets selected. Do not invent platforms or extra campaign pieces.
08
Verify Check the distribution workflow before publishing.

Click each item as you confirm it. The goal is a distribution system that creates the right assets, not the most assets.

Final episode and finished clips from Playbook 02 are linked before asset generation

User can choose platform, asset type, purpose, angle, and recipient before generating

YouTube fields store description, chapters, first comment, takeaways, tags, and thumbnail titles

Social post records link back to the episode and store channel, style, final content, status, and publish date

Guest or sponsor share kit is treated as a courtesy delivery, not an approval workflow

Tasks and comments are connected to the asset records so review and publishing work is visible

The podcast workflow is complete.

Prep gets the episode ready. Production creates the media. Asset creation turns the finished episode into the right publishing and partner-support materials.

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