Setup is the grounding layer for the rest of the OS. The records here give every content workflow its business context, audience context, and industry context.
Brand, Personas, and Verticals are the minimum context the OS needs to produce useful, specific content. Without all three, output will be generic. Order does not technically matter, but this sequence makes the most sense.
The anchor record for everything else. Defines who the business is, who it serves, what voice to use, what words to never use, and how AI should write for this brand. Style guides and content examples live here too.
The audience profiles passed to the AI when generating content. A persona is a real description of a real reader, their role, their pain points, their goals, and what motivates them to act. One persona per distinct audience segment.
The industry or niche records that give your personas context. A persona tells the AI who the reader is. A vertical tells it what world they operate in. Both travel into every content workflow together.
